About
Souvenir Sport is a vintage shop, archive and practice based in Zürich, Switzerland.
We focus on Swiss-made clothing and gear from the twentieth century. Through the concept of Helveticana, we explore the everyday aesthetics of alpine, working, and sporting life.
Shop
Our shop is located in Zürich-Unterstrass, situated in a quaint little courtyard.
Souvenir Sport
Turnerstrasse 37
CH–8006 Zürich
Wednesday – Friday 13:00 – 17:00
Saturday 12:00 – 18:00
Archive
Through our archive we offer rare pieces for rent or to inspect and research on site.
Please get in touch to inquire or to book an appointment at our archive to see all the available pieces. Or take a look at our growing digital collection.
Practice
We work with museums, hotels and brands to translate archival knowledge into contemporary formats — including exhibitions, curated retail concepts and new products rooted in Swiss material heritage. Our approach is research-driven and object-based.