About

Souvenir Sport is a vintage clothing shop, archive and research practice based in Zürich, Switzerland.

We focus on Swiss-made clothing and gear from the twentieth century. Through the concept of Helveticana, we explore the everyday aesthetics of alpine, working, and sporting life.

In our practice, we collaborate with museums, hotels and brands on exhibitions, curated retail concepts and new products rooted in Swiss material culture.
Read more in this portrait by akut.